Becki Floyd
Becki Floyd is a UX designer and researcher who leads design for an AI video research platform. She spent nearly 20 years in the charity sector running national advice projects and leading a full digital transformation, before retraining through a coding bootcamp while working full-time and moving into tech. Since then she has designed AI tools, mobile apps, and public services across the public, private, and charity sectors, always with a focus on inclusion. She won a Women in Tech Award for Best Use of Tech in the Public Sector, and was listed in the TechWomen100. She has trained hundreds of people to use AI and offers free research and training to charities.
User Experience Designer @ Voxpopme
From Hackathon to Parliament: Using Research and AI to Fix How Councils House People (Case study session)
Session Type: Talk
At a local government hackathon our team built MATCH, an AI tool that matches people to accommodation that fits their actual lives. We won, then pitched it to MPs in Parliament. It was not built on a hunch. We ran async video research through Voxpopme to hear directly from people who had been through the system, fed that straight into prototyping so the design sharpened in near real time, then used AI to build the presentation we took to Westminster. Problem to tested prototype to Parliament, with a small team and almost no time.
Every designer knows the feeling. The devs have shipped three tickets while you are still trying to recruit participants.
As the sole designer on an AI product, I could either be the bottleneck or rebuild the process. I chose the second.
Now the groundwork happens before I open the ticket. Agents gather what the wider industry already knows, so I start from a position of knowledge rather than a blank page. I use that to shape sharper discovery questions, and I get insight back in hours rather than weeks.
Concepts get pressure tested by agents playing expert and user before a single human sees them. Real people test what survives, and I run the deeper conversations myself.
This talk walks through the whole pipeline. Where it saves weeks, where it produced confident nonsense, and the line I will not let agents cross.
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